First Edit of Music Video

My first edit of my music video is strong in some parts but weak in others.

I think the beginning is strong up until the middle where I feel I lost momentum and the camera work isn't as good and neither is the quality due to over-editing.

My favourite part is where the symbolism of police brutality comes up towards the end with the police car during the lyrics "baby girl just know your enemies" and the 'danger of death' sign during the lyrics "baby girl make sure you remember me" however I feel the music video around this area isn't as strong.

I really want my music video to be of high quality and to be strong throughout so I will be looking to arrange some feedback, and then based on that feedback I will be re-shooting certain areas to make sure this happens

Post-production (Editing)

This is the opening of the music video.  I've used the font from my research and planning which is a serif font called Old London which is true to the codes and conventions of hip-hop music videos.

I've used a barn edit to transition into the music video smoothly, I think this looks professional, especially as it starts from the very centre of the screen, and from the centre of the text.

Here you can see the end of the barn doors edit where it has merged into the widescreen bars I have placed in the music video.
I think this intro looks really professional and I'm really happy with it.

I have edited this clip a lot as you can see from the original on the left, and then the much darker eerie version on the right.  I have played with exposure and contrast a lot throughout the music video but this is definitely the biggest change I've made.  I'm really happy with it, and it works really well in context during the video

Filming

I wanted to do a lot of filming for the music video to make sure I got perfect shots to use when editing.
We did at least 3 full run throughs of the whole song in each item of clothing used in each location and then went over smaller chunks of the song that were a bit harder to do.

Unfortunately there was some trouble with the shooting for the gunshot scene of the music video where the singer is shot after saying "the Government will not be killing me" where the footage didn't look professional and seemed slightly childish.  These are characteristics that I didn't want the music video to have so I decided to leave them out altogether.
This was a learning experience however and I will move on and maintain the high standard I expect of myself.

Font Planning

Based on my font research, I looked on dafont.com for some gothic/ medieval fonts which are used a lot in hip-hop music videos and clothing etc

I only looked at fonts that were 100% free and available to the public because in this industry it's very easy to be caught out by copyright issues.

I looked at lots of different fonts but really liked Old London and nothing else seemed to come close.

I'm going to use this font in my first draft and if I get bad feedback about it from my peers or target audience, I'll find a different one to use.

Font Research

I started off my research by looking at conventional hip-hop fonts, but as a young adult who listens to hip-hop and rap music (which is my target audience) I feel like this font has an older feel to it.  

Jaden Smith is also very young and has a young feel to him and as this is for a promotional music video, I need to keep to the young feel

I came across a different font which is also used in hip-hop. Although this font has a medieval/gothic feel, a lot of modern rappers have reclaimed it

I made a moodboard using milanote.com, it's so useful to get all of your ideas together but unfortunately they don't have the technology available to embed it onto your blog yet which is a shame, but I still wanted to use it to plan everything out and see all the sources together.

This is the link shown in the moodpboard which has more information on the font and it's background.
http://www.dazeddigital.com/fashion/article/32311/1/why-is-fashion-so-obsessed-with-gothic-fonts

https://app.milanote.com/1EWBM216QTds92