I started off my research by looking at conventional hip-hop fonts, but as a young adult who listens to hip-hop and rap music (which is my target audience) I feel like this font has an older feel to it.
Jaden Smith is also very young and has a young feel to him and as this is for a promotional music video, I need to keep to the young feel
I came across a different font which is also used in hip-hop. Although this font has a medieval/gothic feel, a lot of modern rappers have reclaimed it
I made a moodboard using milanote.com, it's so useful to get all of your ideas together but unfortunately they don't have the technology available to embed it onto your blog yet which is a shame, but I still wanted to use it to plan everything out and see all the sources together.
This is the link shown in the moodpboard which has more information on the font and it's background.
http://www.dazeddigital.com/fashion/article/32311/1/why-is-fashion-so-obsessed-with-gothic-fonts
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