For the right insert of the digipak I wanted to have something more personal from Jaden Smith.
As much as I know a lot of his target audience are Black Lives Matter supporters and protestors (given most of them have a black heritage and are likely to have experienced racism at some point in their lives) I also know that this is a promotional package, and a chance for his fans to connect with him in a more personal way.
A sincere message on a poster is the perfect way to do this.
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