Audience Research - Questionnaire

To get a better understanding of my target audience, I decided to create a survey.  This won't be my only audience research but I feel as though it'll help me to completely understand my audience and aid me in creating my music video to fit with typical codes and conventions.  As much as I enjoy watching Hip-Hop music videos, I can't make my music video based purely on my wants and needs, this is for the fans of Hip-Hop music and this survey will get the answers to the questions I need to know.

I posted a link to the survey on Facebook, twitter and snapchat, and also messaged friends and family to see if they would fill it out

I asked people's gender, age and race so that I could whittle my feedback down as I'm looking to target people between the age of 16 and 25.  This is a wide enough target audience to target a lot of people, but small enough to make sure I'm giving them what they want. 

I then asked if they listen to Hip-Hop music as that's the genre of music I'm going to be doing, just so I could whittle down my results further.

If they said 'yes' to listening to Hip-Hop music, I then asked them if they watch music videos, how they watch the music videos, why they watch the music videos and what they like to see in them.